If your organization has gotten this far without a website, you might be questioning: do I want an internet site for my company? What’s the idea if my company is already productive without one?
The short answer is that there’s never been an improved or even more valuable time and energy to choose a website for the business. An internet site offers a wide selection of advantages for smaller companies, and most of the benefits upsurge in worth exponentially season over year, similar to the Internet itself.
Consumer behavior has changed over time to adapt to the evolving technologies in the digital era. For instance, the thick yellow pages, which were popular not so long ago, have been replaced with online directories with the advent of the World Wide Web.
Today, the number of people who use the Internet to find businesses has increased manifold, and yellow webpages have nearly been reduced to dust. According to Adaptive Marketing, in 2017, 97% of people searched online to find a local business near them. Therefore, if you want to grow your company by being in front of the right audience, you need to be found online – implying you must have a website. This blog talks about the top 10 reasons why your business needs a website in 2020 regardless of the industry you are in.
Reason #1: Your Customers Expect It
Taking upon the previous point, your tech-savvy customers expect you to have a website to find more information about your business. As for you, your website can help you generate business, increase brand recall value, promote goodwill in front of customers and target audience, and deliver strong marketing messages.
Think of it this way. Your website provides your marketing message for 24 hours, 365 days a year! Apart from e-commerce websites, most professional websites are information-oriented and try to solve visitors’ pain points.
Reason #2: Offers Social Proof
Customer behavior is driven mostly by what others have to say about your business. No matter if your brand is rated 5-star on review sites like FourSquare or Yelp, people expect to see your website to get more information about the brand. Since prospective buyers are already looking for you online, including customer testimonials on your site is a great way to impress potential buyers and provide social proof.
Reason #3. Control the Narrative
While it is difficult to control what people say about you, you can influence your brand perception by writing your own story on the website. A website is a far more efficient method than print ads or snail mail brochures when it comes to helping brands spread their message, vision, and mission. Following SEOTribunal, there are 5.6 billion searches on Google per day, and 63,000 queries per second on any given day.
Imagine, with that kind of search volume. There might be someone online right now searching for your specific service. If you don’t have a website, guess who will get the business? Definitely, not you! But that competitor next door, who has a great-looking search-optimized website.
Reason #4: Maximize ROI
In the digital transformation era, creating a website on free tools such as WordPress.com doesn’t cost much money, but provides more bang for your buck. A search engine optimized website lets you be in front of thousands of more potential consumers without spending much. It can help you reach a broader market for promoting your services or products. The content on the site also influences buying decisions and commercial transactions, no matter which industry you’re in.
Reason #5: Website Adds To Company’s Credibility
If you want to show the world that you take your organization seriously, then it is time to invest in a professional website. In an age when more than 50% of smartphone users discover a new company or product while searching on their smartphones, not having an internet site can damage your credibility.
According to a study, 75% of online users accepted to judge a company’s credibility based on its website’s design. In the end, people are likely to engage with a company they can trust. The website is the stepping stone towards building that relationship.
Reason #6: Have More Constructive Conversations
The website is your platform to answer all the necessary questions your potential customers may have about your business and brand name. This is especially true for B2B companies. When people visit your site, they seek answers to basic questions like what you do, your products/solutions, your location, and contact details.
Once they are satisfied with all that, they decide to either follow up or not. Just remember, when you provide such information, keep it short and straightforward since customers these days expect immediate gratification.
Reason #7: Compete With Other Industry Goliaths
Did you know that having a website gives you a fair chance to compete with your industry’s giants? When an optimized website is made, it can rank higher and be at the right place at the proper time. Bidding for the right keywords can increase your website traffic and influence your consumer’s journey, which typically begins with research, recommendations, and reviews.
Having a prominent position in the search results page is one of the many ways to challenge your business Goliaths. Therefore, if you don’t dominate the Internet, you are giving your customers a reason to buy from the competition.
Reason #8: Fading Social Media Reach
If you think having a page on social media is enough to attract new customers, think again. It is not enough to have a Facebook page, because every other company has it. Facebook claims that people in 2018 spent 50 million fewer hours on Facebook than they did the year before.
Therefore, many companies are now switching to building websites instead of relying on social media networks only. While social media marketing networks can increase business, banking just on them can be a huge mistake that can cost in the years to come.
Reason #9: Expand Your Working Hours
Having a website means that your content is available to users anytime during the day, as per their convenience. So when someone visits your website in the dead of night or throughout the day, you’re always interacting with them and can say goodbye to that ‘closed for business’ sign.
Being accessible at all times supports marketing and increases sales dramatically, and this is especially true for e-commerce businesses. It also is a step towards active customer service and relationship building. Especially if you have AI-powered chatbots enabled on your website that may solve one’s customers’ basic problems when they need it the most.
Cause #10. Showcase Your Offers
It cannot be stressed enough that a website is the first interaction of your target audience with your brand. How you position your business is totally in your control. You can display your offerings with features and provide short video tutorials or downloadable PDF instructions.
You can also highlight your awards, testimonials, and features that can alleviate your visitors’ pain points. This increases the average time your visitors spend on the website and perhaps influence their decision to contact you.
Tips to Get Started
Now that you’ve understood why having a website is essential for the business to grow. Let’s look at some ways to get started. First things first, choose a web hosting support. There are several companies that provide both domain and hosting services.
Choose a Domain Name
Ideally, your domain name should be that of one’s company name. In case it is not available, you can select a domain name that reflects your organization line. Make the domain title catchy and distinctive. The domain name is a powerful marketing tool that you should fully utilize.
Web Hosting Service
Opt for a web hosting service that is credible with a strong reputation. Choose a service provider that may accommodate changes quickly and economically. This will come handy, especially when your business expands, downsizes, or has other important updates.
Website designing has to be a product of several brainstorming sessions as developing it isn’t as simple as you may think. Make sure your website template is easy to navigate and doesn’t resemble your competitors. After all, you don’t want your organization to look similar to your competition.
Having a professionally designed, brand-differentiating website is critical to increasing sales, boosting the bottom line, and growing your business. It gives you a chance to be on the front side of the right target audience with your brand’s story. Moreover, having a basic website costs some pennies and may provide huge returns over the long run. Here at CEO Marketing can help you design & develop your website that suits your brand & business, we can help do maintenance to keep your website up to date and secure. And the best thing is you don’t have to choose from a thousand list of hosting companies. We will help you set up your website on Google Cloud, the best way to serve your customer globally.
So rather than asking why your organization requires a website, ask why not!
Contact us now to get free estimate cost to develop your website